The collaboration caught the attention of the crypto community as Yuga Labs is the creator of the widely popular Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC).
Business of Fashion
reported that the two companies signed a multiyear partnership to work within Yuga Labs' Otherside metaverse and its 10KTF collection.
Gucci is no stranger to the metaverse world. The company partnered with the hugely popular Roblox platform in 2021 to create a virtual world known as the Gucci Garden.